Bermi Jerki
Branding for Bermagui’s friendliest new plant-based jerky, “Bermi Jerki”.
In need to stand out in an industry typically dominated by animal products, Bermi Jerki wants to invite people to an environmentally conscious alternative whilst also having fun in the process.
For this, they needed a brand that would be friendly, cheeky and inviting. Through the use of witty copy, approachable illustration and a modern colour palette, we were able to bring this to life.
Simple, straightforward copywriting was an essential part of the branding, with a goal for the brand to be recognised not just by how it looks, but also by how it communicates with its consumers.